In 2014, Chinese electronics and device manufacturer BBK Group launched the OnePlus, Vivo and OPPO smartphone brands. The company also launched Realme, another smartphone brand in 2018. After these brands made a foray into the Indian market. Now, the company has introduced another smartphone brand iQOO in the Indian market.
Last year many 5G smartphones were launch under Vivo iQOO series. Now, the company has introduced iQOO as a separate smartphone brand in India. According to an IANS report, under this brand, the company may launch a premium 5G smartphone in India next month.
Last year 6 smartphones have launched in China under this brand. Vivo iQOO Neo 855 Racing has been launch in China apart from Vivo.
Also in the past, the brand POCO, which has entered the Indian market as a brand of Xiaomi, has announced to separate itself from Xiaomi. POCO F2 Lite can be launch soon under this. Now, the BBK Group has created a new strategy to challenge Xiaomi in the Indian market besides China.
The company is already challenging Xiaomi in the mid and budget segments through Vivo, OPPO and Realme. Now, with iQOO, the company can challenge other premium flagship brands.
iQOO is set to launch more than 10 lakh devices in India next month, which can come under 100 percent Make in India. IQOO may launch its first smartphone in the premium range with a Qualcomm Snapdragon 865 chipset processor. This smartphone can be launch as the best in a class premium smartphone.
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